Royal Enfield Launches New Bullet 350, Price Starts from Rs 1.74 Lakh

The new Bullet 350 will be made available in five colors. It has telescopic forks at the front and twin gas charged shock absorbers at the rear. There are disc brakes at the front and rear or disc and drum brakes depending on the variant. It can be purchased in three variants – Military, Standard and Black Gold. The price of its top variant is Rs 2.16 lakh (ex-showroom). Booking for this has started.

Sales of Royal Enfield’s Hunter 350 have crossed two lakh units in less than a year. Sales of this motorcycle, launched last year, reached one lakh units in February. This is the most affordable motorcycle of the company. This is Royal Enfield’s first motorcycle with 17-inch wheels. Due to this, the experience of driving it has also improved. Similar to Royal Enfield’s Classic 350 and Meteor 350, it has a 349 cc engine. It is in strong demand abroad also. It is being sold in Indonesia, South Korea, Japan, Thailand, Italy, France, Argentina, Britain, Germany and Colombia, Mexico, New Zealand and Australia. The company is preparing to launch it in Brazil soon.

Recently, Royal Enfield CEO, B Govindarajan had said, “Hunter 350 is the most popular mid-size motorcycle segment. We are proud of its sales of more than two lakh units worldwide in less than a year. It is highly appreciated by the markets and with our state-of-the-art manufacturing plant in Chennai and our global retail network, we are confident of meeting the growing demand for the Hunter 350.” The company may also start the electric motorcycle category soon. Its electric motorcycle is being developed in collaboration with Stark Future. Royal Enfield can also make batteries and motors for this motorcycle. It can be launched soon.