The Board of Control for Cricket in India (BCCI) has improved Price Separate e-bids were invited for TV and digital. Viacom18 has paid Rs 2,862 crore for TV and around Rs 3,101 crore for digital. These rights will be applicable from India’s three-match series against Australia starting from September 22 and will last till March 31, 2028. During this period, Team India will play a total of 88 international matches. These include 25 Tests, 27 ODI matches and 36 T20 matches. The per match value of this deal is more than Rs 67 crore. This is more than Rs 7 crore in terms of value per match compared to the previous deal.
However, BCCI will get approximately Rs 175 crore less than the previous deal for the media rights of Team India’s series in the country. This was due to the higher number of matches in the previous period of the deal. In the next five years, Team India will face Australia in 21 matches and England in 18 matches in all three formats.
An expert in the broadcasting industry said, “Bilateral series of one-day matches should be dropped in a World Cup year as it does not generate the required revenue. Audience fatigue due to the large number of T20 tournaments across the world should also be kept in mind.” ” He also gave an interesting insight into the method broadcasting companies use to calculate the bid amount for a deal. He said, “In the case of 25 Test matches, 15 Test matches will be played against Australia and England. With the pitches being made for Test matches in the country, there can be a chance for commercial profit for the broadcaster only on the fifth day.” When the pitch is flat.”
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