BMW Gets its Best Nine Month Sales in India, EVs in Focus

In the last few years, the demand for luxury cars in the country has increased rapidly. German luxury car maker BMW has achieved its highest sales between January and September this year. The company has sold 9,580 cars and 6,778 motorcycles during this period. The company has said that it has also sold about 1,000 of its electric cars from January to September.

BMW said that the sales of its petrol and diesel engine cars are increasing. However, the company’s focus is on electric cars including the new BMW iX1. BMW Group’s portfolio in the country includes the BMW, MINI and BMW Motorrad brands. The recently launched BMW iX1 EV was sold out on its opening day. Vikram Pawah, Country President, BMW Group, said, “Last year, we recorded the highest growth in the country in a decade. This trend continues this year too. We have achieved the highest sales in half a year between January and September. Have also achieved higher sales.” He said that a large number of customers buying premium cars for the first time are choosing BMW. Apart from this, existing customers are also making additional purchases.

Recently BMW launched the new MINI Charged Edition in India. It is based on the fully electric MINI 3-door Cooper SE. Its price is around Rs 55 lakh (ex-showroom). It will be brought to the country as a Completely Built Unit (CBU). Only 20 units of it will be sold. Some upgrades have been made in it compared to the standard variant. The MINI Charged Edition comes in a new Chilli Red color with a multi-tone roof finished in White. It has Aspen White exterior trim and the headlamp and taillight rings, door handles and logo are in the same colour. It has Frozen Red stripes and energetic yellow highlights on the bonnet and doors and the air inlet on the bonnet is in chrome finish. This limited edition car has 17 inch power spoke alloy wheels.

In the first half of this year, the company’s sales were 5,867 units. This is an increase of about five percent compared to the same period last year. BMW’s portfolio includes SUVs like the X1, X3 and X5 and coupes and sedans like the 3 Series, 5 Series and 6 Series.